LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and stre